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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Falcon F7 spotted in the wild

The Falcon F7 made its debut at the 2012 Detroit auto show. Since then, we haven't seen it. We were offered a test drive, but Falcon Motorsports cancelled it an hour before the appointed time, leaving us to wonder what happened.

Vauxhall and Opel 'not for sale' - CEO Akerson

GM chief executive Dan Akerson has overnight dismissed claims that its Vauxhall/Opel European division is for sale. CAR's European editor Georg Kacher, and media outlets in Germany, reported last month that German chancellor Angela Merkel had weighed in to the debate and encouraged Volkswagen to step in and take GM Europe off GM's hands. Vauxhall and Opel have also been linked to a possible sale to the Chinese.