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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Peugeot RCZ R UK price from £31,995

The new Peugeot RCZ R (pictured) will cost £31,995 in the UK The Peugeot RCZ is an appealing little sports coupe from Peugeot which, with a different badge and greater performance, might garner more kudos than it does. There’s little Peugeot can do about the badge, but they have done something about the power on offer with the arrival of the RCZ R at the Goodwood Festival of Speed this summer. Now, the Peugeot RCZ is about to go on sale in the UK – order books open on 18th November – and it will cost a not unreasonable £31,995.

One Lap of the Web: a diesel Audi, a mint Alfa and a Honda-powered Peugeot

-- Ever wondered how a Peugeot 106 with a Honda CBR900 engine sitting midships would perform at the track? Well, we have. A number of times just today before lunch, in fact.