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Callum: JLR needs design studios in China and US
Thu, 25 Oct 2012Jaguar and Land Rover are to open design studios in China and the United States as the two British brands look to better understand local tastes, according to Ian Callum, Jaguar Design Director in an interview with Automotive News Europe. The United States is currently the carmaker's second-biggest market after the UK, closely followed by China in third. To further tap into these markets is key for the long-term success of JLR and so it is following its competitors in opening up foreign design studios.
BMW Alpina B7 – the closest you’ll get to an M7
Sat, 09 Jan 2010The BMW Alpina B7 - now available in the US BMW has made it clear that they won’t be making an ‘M’ version of the 7 Series. I know, we’ve hear that all before with the X5, but they seem adamant. In fact, one of our readers questioned our story about ‘No BMW M7‘ a couple of months ago after his local dealer said the M7 was coming in Spring 2010.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.