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New BMW M3 and M4 CONFIGURATOR now LIVE

New BMW M3 and M4 Configurator now live No customer has yet had the chance to drive the new BMW M4 (or its saloon sibling, the 2014 BMW M3) but that hasn’t stopped UK buyers clamouring to place an order. BMW UK has revealed that more than 200 UK customers have already placed and order for the new M Twins, with expectations that there will be almost 2000 sales in the first year (60/40 in favour of the M4 Coupe). But even though those first UK buyers for the M3 and M4 haven’t driven their new baby yet, they can now go online and play with the both the new M3 and M4 configurator to spec up their new toy just as they did with the dealer, but get a much better idea of what to expect.

Swedish court rejects Saab creditor-protection plea; Saab will appeal

A Swedish court on Thursday rejected an application by ailing carmaker Saab for protection from creditors to give it breathing space to solve a cash crisis and get funds from Chinese investors. The Vanersborg district court in western Sweden said in a statement on its Web site that there was no reason to believe a new creditor protection process, known as a reconstruction, would work. Saab said in a statement that it is disappointed with the ruling and will appeal the decision.

2015 Audi A3 to star in Super Bowl XLVIII ad

The 2015 Audi A3 will be the star of Audi's 2014 Super Bowl ad, the seventh consecutive year that the automaker will be airing a commercial spot during the sporting event. You might have seen last year's "Prom" campaign by Audi (the video above) or the even more memorable "Vampire Party" from 2012, featuring the Audi S7. Another recent Audi Super Bowl ad that the Internet seemed to like was 2011's "Release the Hounds" spot for the Audi A8, mocking old luxury...at Mercedes-Benz's expense, we might add.