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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Toyota recalls Highlander and Lexus hybrids, IS and GS sedans

Toyota announced two recalls on Wednesday that include 369,000 vehicles worldwide, 235,000 of which are in the United States. The hybrids have a problem with a transistor, while the 3.5-liter V6 is having problems with its variable valve timing control device. The first recall includes Highlander Hybrid models from 2006-2010 and the Lexus RX 400h from 2006-2008.

New Mercedes A Class: 90,000 orders and counting

Mercedes boss Dieter Zetsche has revealed that Mercedes already has 90,000 orders for the new A-Class just months after its reveal. It’s a credible, good looking and clever car that’s a serious offering in the premium compact market and, if the order book for 70,000 A-Class Mercedes already had by the end of October is anything to go by, it’s going to be a roaring success. That sales figure has now jumped to 90,000 A-Class – according to Mercedes boss, Dieter Zetsche – and stands at double the order book Volkswagen has for the new MK 7 Golf.