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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Pforzheim University - Honda F1 'off track' project

Students of the Masters in Transportation Design course at Pforzheim University in Germany have been working on a rather special project: to create designs for ‘off-track' cars for Honda's F1 drivers Jenson Button and Rubens Barrichello, incorporating Honda's environmentally conscious fuel-cell technology. Sponsored by Honda R&D Europe, the project has been running for the last three years. This year the vehicles had to be designed with a theme based on a GP host country of each student's choice.

Audi A1 – the design tease

Audi are teasing the design of the new A1 in this latest video (below) If you’ve been living in a cave for the last few months you may have missed the news that Audi is about to launch what it hopes will be a MINI-bashing offering – the Audi A1. The A1 is actually destined for a public launch at the Geneva Motor Show in March – and Audi has threatened full disclosure for next month – but in the meantime it’s on a ‘Teaser’ blitz. We haven’t reported on every tease (we didn’t bother with the ‘Look – the new A1 has headlights’ one last week), but we have covered some, like the graffiti advert.