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IFR Aspid strikes Spanish gold

By Tom Richards Motor Industry 08 August 2008 13:32 More than 100 potential IFR Aspid customers have signed up for a two-day test drive following the new two-seater sports car's unveiling at the London motor show last month. Now the Spanish manufacturer is seeking to create an international dealer network.The Aspid has been in secret development for five years, with IFR working hard on making it relevant to the needs to the 21st century. Although there are no definite CO2 figures, a kerbweight of 700kg means the Aspid should be capable 56.4mpg, they say. The chassis and suspension are aluminium, while the bodywork is carbonfibre and the brakes are made from stainless steel. Definitely.

Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

New Porsche Macan takes over Harrods’ window (video)

The new Porsche Macan gets pride of place in Harrods’ window. Harrods display windows have become a happy stomping ground for car makers in recent years, with everyone from MINI to Hyundai (here and here) taking up prime Harrods real estate to showcase their latest cars. Now its the turn of Porsche to get their newest cars on display to Harrods’ customers and passing Londoners and visitors as they take over a window until 5th February.