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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Toyota fails to land 'top safety pick' rating in insurance-group study

For the first time in three years, none of Toyota Motor Corp.'s vehicles received “top safety pick” ratings from an insurance group, as tougher criteria pared the number of selections from 94 last year to 27 this year. Ford Motor Co. led all automakers for the second year in a row with six 2010-model top safety picks from the Insurance Institute for Highway Safety, including four from Volvo, a brand that's being sold.

Euro NCAP gets tough on whiplash

[ad#ad-1] As we reported a few days ago, the Renault Megane succeeded in achieving the joint highest ever score in the Euro NCAP tests. But as we noted then, this was the last bunch of NCAP tests under the existing regulations, and all changes from the New Year. As an introduction to the new tests, NCAP has just released test figures for whiplash testing on a group of 25 cars recently tested, and the results are rather enlightening.