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Lotus, Toyota celebrate engine deal

Lotus CEO Dany Bahar presented Toyota president Akio Toyoda with a Lotus Elise this week at the British Embassy in Tokyo, celebrating the companies' long partnership. The Elise was equipped with Toyota's last 2ZZ-GE VVTL-i engine, the same engine found in older versions of the Lotus Elise and Exige. “The presentation of Toyota's last 2ZZ engine in the Elise is a symbolic gesture of our continued respect and deep appreciation for our partner not only acknowledging our past, but also looking forward to our future together,” Bahar said in a statement.

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Posh car 'pushes up house prices'

HAVING a posh car in the driveway can push up property prices, according to a survey. As many as a third of people reckon having a luxury motor outside their home can add to the value of their house, the poll by car rental company Avis found. Around a third of the 2,000 adults surveyed also thought a flash car would help sell a property.