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Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

James Bond Aston Martin DB5 sells for £2.9m

The famous James Bond Aston Martin DB5 sold last night at a London auction for nearly £3 million. American businessman Harry Yeaggy paid £2,912,000 ($4,608,500) for the 1964 DB5 driven by Sean Connery in Goldfinger and Thunderball. The 007 DB5 is best known for Q's gadgets, including revolving number plates, rocket launchers and an ejector seat.

Mopar invades Motown

Chrysler Group's service, parts and customer-care brand Mopar will have its largest exhibit ever at the Detroit auto show Jan. 13–26. Measuring some 5,500 square feet, the exhibit will highlight the new Mopar Custom Shop in the Mopar Garage.