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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

MINI John Cooper Works Countryman: The mad MINI marketing begins +video

MINI John Cooper Works Countryman with a man on the roof - Expect the Unexpected With the debut of the MINI John Cooper Works Countryman at Geneva 2012, MINI starts its marketing with another off-beat video. If there’s one things that’s a certainty in the world of MINI – apart from a new variant every four days – is that any new launch gets promoted with slightly bizarre videos. And the new MINI JCW Countryman is no exception.

Elon Musk to appear in an episode of The Simpsons

By Tim Pollard Motoring Issues 31 July 2014 09:29 Tesla chief Elon Musk is to appear in popular TV animation The Simpsons, the show’s executive producer has revealed. In a tweet this week, Al Jean said Musk would be in the first of 11 episodes of the next series of The Simpsons, the long-running comedy now entering its 26th season. For a man who’s already founded internet payment facility Paypal, launched Tesla Motors and backing space exploration firm SpaceX, an appearance on The Simpsons is probably just another day in the office for Musk.