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Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

Royal College of Art degree show 2009

Students at the Royal College of Art recently celebrated the culmination of two years of study by presenting their final projects at the college's annual MA degree show. With a wide range of projects investigating form language for existing brands, sustainability and some even bordering on fine art, the degree show featured the works of 15 students. Here is a synopsis of their projects: Volkswagen Concerto Hong K Yeo Yeo's Volkswagen Concerto concept earned him the prestigious Pilkington Best Design Interpretation award, which was presented by David Wilkie.

Mercedes C Class sales top 500,000

It’s nice to hear a bit of good news for a change. Mercedes has just passed a big landmark with sales of the current C Class, passing the 500,000 mark since the car’s launch in March of 2007. The C Class is the modern version of the 190 – the car everyone said would be the downfall of Mercedes.