Chrysler Oem Jeep Exhaust Heat Shield 53032675ad Image 9 on 2040-parts.com

Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Mazda 2 facelift (2012) with SkyActiv revealed

The Mazda Demio facelift - that's Mazda2 to me and you We’re back to the old story of car reveals for the Japanese Domestic Market (JDM) pointing at reveals to come in overseas markets, with the reveal of the facelifted Mazda Demio telling us all we need to know about the next Mazda 2 Facelift. Although the Mazda2 has had the car surgeon’s knife lightly applied to freshen things up a bit, the big news is the oily bits, where Mazda are busy showing us that there are better alternatives to frugal cars than electric or hybrid. The new Mazda 2 gets the direct injection, 1.3 litre SkyActiv engine which features a raft of technology to squeeze every last drop of energy out of the petrol it uses, together with a CVT ‘box which does the decent thing and offers a seven-speed manual mode.

Concept Car of the Week: Keio Advanced Zero (2001)

‘Eight-wheeler electric limo-MPVs are the future!' said nobody. Ever. But professor Hiroshi Shimizu from Keio University in Japan believed such a machine could help him promote his innovative electric car concept.