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Pininfarina readies 'Sergio' concept for Geneva

Pininfarina is readying a concept car dedicated to the late Sergio Pininfarina to be shown at the Geneva motor show. The Pininfarina Sergio is hailed as a celebration of the brilliant life's work of the man who headed the Italian design house for 40 years before passing away last July. Just one image has been revealed so far but we're promised a modern vision of the great man's creations, described by Pinin as "a modern vision in the name of exclusivity, innovation and passion".

New V6 for 2015 Ford F-150 to be built in Ohio

Ford Motor Co. is investing $500 million to build a new compact, lightweight turbocharged V-6 engine for the redesigned F-150 pickup at a plant in Lima, Ohio. Ford introduced the 2.7-liter engine in January at the North American International Auto Show in Detroit along with the 2015 F-150.

Ford's V6 gamble turbocharges sales of F-150

Five years ago, when Ford considered a push to put a pricey, premium V6 in more F-150s, it seemed like a dangerous gamble with a macho, full-sized pickup known for toughness and capacity. To many dealers and company insiders, it seemed like a bad joke. "I once said, "Bubba don't buy nothing but a V8, and we've got a lot of Bubbas out here,'" recalls Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyo.