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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

J. D. Power study: Consumers don't fret about reliability as much

The mantra that all cars are reasonably good is beginning to resonate with consumers, and a J. D. Power study found that reliability is less of a concern for shoppers than it previously was.

Who's Where: BMW announces personnel changes in top design positions

BMW's latest internal reshuffle has seen Domagoj Dukec appointed as head of exterior design, Martina Starke as head of color and material design and Oliver Heilmer as head of interior design. Dukec, a Pforzheim graduate, has previously worked for Volkswagen and Citroën where he played a key role in developing a new Citroën aesthetic with the C4 coupé, C5 Airscape, C5 (Mark II), Hypnos and GQ Concept. Since moving to BMW's exterior design team in 2010 he has been credited with the design of the Concept Active Tourer.