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New Jaguar XJ by Arden – the AJ22

The Arden AJ22 - a customised 2010 Jaguar XJ The new Jaguar XJ was launched in July and we covered it in detail. We did an XJ Review covering every bit of detail we had. All that’s left is the drive, but with the first customer cars not arriving until January – and press cars there or there abouts – we figured we’d covered the bases.

Suzuki take Volkswagen to court

Suzuki are seeking to get their shares back from VW The partnership between Volkswagen and Suzuki promised so much. VW wanted an easy way in to the car market in India – where Suzuki is very strong – and in return Suzuki wanted access to the sort of technology – hybrid and EV – it couldn’t really afford to develop independently. And all looked rosy when VW took a near 20 per cent stake in Suzuki in 2009 But things started to go a bit awry when VW insensitively referred to Suzuki as an ‘associate’, where it could pull all the right strings, in its annual report.

Jaguar F-Type Coupe is ‘Good to be Bad’ for Super Bowl Advert (video)

The Jaguar F-Type Coupe is #GoodToBeBad Back in November we revealed that the Jaguar F-Type Coupe was going to feature in an advert – Rendezvous – during the Super Bowl in the US as Jaguar look to bring attention in the States to perhaps the most impressive Jaguar in a generation or two. Focusing on the predilection of Hollywood directors to cast British actors as villains, the new F-Type Coupe Super Bowl advert features Sir Ben Kingsley, Tom Hiddleston and Mark Strong as archetypal British villains, with the new Jaguar F-Type front and centre. The advert suggest that Brits make the best villains because they sound right, are more focused, more precise, always one step ahead, have a certain style, an eye for detail and are obsessed by power.