Civic 1995 Headlamp Assembly 9225163 on 2040-parts.com

Maserati banks on Chrysler to boost global sales

Fiat CEO Sergio Marchionne has bold plans for the automaker's Maserati luxury sports car unit: to boost annual sales almost tenfold to 50,000 units from 5,675 last year. Three new models are key to this midterm goal and all are based on systems and components from Chrysler Group. Maserati will introduce two new sedans to replace its Quattroporte flagship model using technology from Chrysler's large sedans such as the Chrysler 300 and the Dodge Avenger.

2012 Ford Focus

Ford revealed the all-new third generation Focus at the Detroit auto show last week. The C-segment vehicle is the latest evolution of the Ford kinetic design form language that has been developed by the team at the company's Merkenich design center near Cologne in Germany, under the leadership of executive design director Martin Smith. With a more dynamic form language bringing the vehicle in line with its smaller (Fiesta) and larger (Mondeo) siblings, the new Focus has been engineered to meet all customer and legislative requirements of the major worldwide markets.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.