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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Ferrari Opens ‘Non solo Rosse’ Exhibition

Galleria Ferrari opened the ‘Non solo Rosse' exhibition in Maranello last weekend, devoted to the fascinating subject of color in Ferrari's history and output. The show, which will remain open until April 30th 2010, tells the story of the evolution of the colors that have become signatures of both the Prancing Horse's road and competition models, using some very special cars, the works of painter Enzo Naso and in-depth information.  The very first Ferrari built in 1947, the 125 S, and the F2008 begin visitors' journey into the world of Ferrari Red. Their route takes them from the very first Rosso Granata of the 1950s, the official color of all Italian racing cars since the early 20th century, to the newest metallic variation sported by the  F2007, via the various other shades of red - Rosso Cherry, Cina, Cordoba, Dino and Rubino - that have made Ferrari a international icon.

Yorkshire composer makes music from car sounds

Car Sounds Music by Mark Marrington Yorkshire composer Mark Marrington has created ‘Dance Music with a vehicular Twist’ in a composition using car sounds. Making ‘music’ from car sounds is nothing new. If you’re a Top Gear fan you’ll remember music maestro James May doing something similar with TG’s theme tune Jessica to some derision, and the boys clicked and shut a trio of BL’s best to the tune of Pink Floyd’s ‘Money’.