Classic Instruments Sn35t10 Fuel Sender, 240-33 Ohm, 10 In. Length, Each on 2040-parts.com

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

Mercedes-Benz reveals new S-class interior

Mercedes-Benz has revealed the interior for its next-generation S-class in a series of darkly lit photographs aimed at emphasizing the car's ambience. While appearing similar to current models in a number of key areas, the cabin of the flagship Mercedes-Benz sedan has been redesigned in a bid to provide it with added levels of luxury, comfort, space and new multimedia functions. Key among developments is a new dashboard with horizontal architecture and ambient lighting to accentuate its width.

Lazzarini Design creates Ferrari-powered Fiat 500

If you saw the Fiat Abarth 659 Tributo Maserati car and thought to yourself, “That's just not enough razzle-dazzle,” then maybe this will strike your speed-seeking fancy. It's a Fiat 500 powered by one of the best engines in the world—the 4.5-liter V8 from the Ferrari Italia. Lazzarini Design came up with the concept, and the company says it's waiting for an investor with $550,000 burning a hole in his or her pocket to give building one a shot.