Clear Alternatives Smoke Taillight on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Ford tests electric-vehicle sounds on Facebook

Sure, if it were up to us, every car would sound like a Lamborghini Aventador or a McLaren Formula One race car. And while those specific options aren't available (yet),Ford is using its Facebook page to let fans vote on sounds to be made by the electric Focus. Since EVs are so quiet, Ford needs to give the Focus electric some sound for safety's sake--to draw the attention of people who are blind people, those using cell phones or iPods and even for animals.

2012 Honda Civic 2.2-litre i-DTEC with just 110g/km CO2

2012 Honda Civic - cleaner, greener, more powerful & more economical Honda are taking the launch of the new Civic for 2012  properly seriously, and looking to make it a properly good alternative to stuff like the Focus and Golf. That means the 2012 Honda Civic is going to have to handle properly as well as being very well put together. And on that score Honda are promising improved ride and handling for the 2012 Civic (despite a less than cutting-edge suspension at the back) and say it will be more stable and precise. Which all sounds good.