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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Elio three-wheel prototype revealed

Elio Motors unveiled a prototype of its two-passenger, three-wheeled vehicle Wednesday, confirming the all-new vehicle will have a $6,800 base price when it goes on sale in June 2014. Paul Elio, company founder and CEO, said the vehicle is targeted at first-time or cash-strapped buyers, as well as for families who already have a family car and are seeking something inexpensive for daily commuting. Its sub $7,000-base price makes it almost half the price of the cheapest car in the U.S.

A tribute to Ermanno Cressoni

Last week the car design community suffered a great loss. Ermanno Cressoni or 'Arch' as many of his designers affectionately referred to him, passed away on Thursday 30th June in Milan after battling with cancer for 13 months.'Arch' was a reference in car design and his contribution to our profession was much more important than stated in the press. As Alfa Romeo Centro Stile Director he directed the Alfetta berlina, the famous chrome GTV grille from the early seventies is attributed to him, as is the Giuglietta sedan of the late seventies, the Alfa 33, the 75, and many of the racing Alfas we adore from the late 60s and early 70s.