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Honda readies its jet airplane -- for real this time

Honda would like to remind you that while journalists have spent the last few years fretting whether the Big H has "lost its way," the company has quietly launched, shelved, resurrected, and all but waited out its plan to dominate the business-jet skies, which we are to assume are less friendly than United's. The HA-420 HondaJet has been kicking around for more than 10 years now, but the very first production-ready plane just rolled off the assembly line in Greensboro, N.C., this week -- and, Honda promises, the $4.5 million business jet should be delivered in the second quarter of next year. Honda began taking orders for the jet in 2006, but the long recession squashed the market for private jets.

Toyota LandCruiser

By Damion Smy Motor Shows 15 October 2007 02:22 Is that really a new LandCruiser? It is, and Toyota Australia’s senior executive director sales and marketing, David Buttner, said the unveiling of the LandCruiser in Sydney reflected the significant role the LandCruiser has played in Toyota’s dominant position in the Australian market. Stationed on a floating map of Australia, Aussie country singer Lee Kernaghan played for the world premier.

BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.