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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Umeå Institute of Design degree show 2011

The annual graduation exhibit for the Umeå Institute of Design began last week. With just nine automotive students amongst those receiving honors, the concise yet elaborate degree show was unequivocally Scandinavian. Marking the show's opening, the two-day event featured a presentation by Richard Seymour (of Seymour Powell), student presentations, copious amounts of local cuisine, and a break-dancing interlude.

New Porsche 911 Carrera (2012) arrives ahead of Frankfurt

2012 Porsche 911 Carrera - Official We did say, when we published leaked photos of the new Porsche 911 last week, that it wouldn’t take Porsche long to respond. In the end it’s taken just six days for them to reveal the 2012 Porsche 911 Carrera. Of course, this is Porsche.