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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Subaru XV and Coupe 'to double UK sales'

Subaru will launch a trio of new models in the next year to shore up flagging UK sales. The new XV and new sports car will expand the UK Subaru range by 50% and put the malnourished brand back on the map, the UK's managing director told CAR. The new Subaru XV is a Nissan Qashqai rival and will change little from the concept car shown at the 2011 Shanghai auto show.

Daydreaming of nudist beaches whilst driving? BMW has the answer.

BMW Lane Departure Warning - just in case you're daydreaming BMW has a new advert for its lane departure warning system featuring a daydreaming man and his vibrating head. We’ve all done it (well, we all have) – managed to drive to wherever we’re going without remembering a single thing about the uneventful journey. We all think that if something did happen our brains would jump back in to focus and attend to whatever it is that needs attending to.