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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Kia Naimo concept at the Seoul auto show explores an electric-powered city car

Kia continues to explore its electric-car capabilities with the Naimo small-car concept, unveiled on Thursday at the Seoul motor show. The boxy, four-seat Naimo fits into the B-size class, which includes cars such as the Honda Fit, the Toyota Yaris, the Ford Fiesta and the Chevrolet Sonic. The Naimo is 153.2 inches long and has a wheelbase of 104.2 inches.

2013 Fiat Panda 4×4 revealed ahead of Paris 2012

Fiat has revealed the 2013 version of the Panda 4×4 ahead of a public debut at the Paris Motor Show in September. The Fiat Panda might not be as cool as the Fiat 500 (oh, alright, it’s not cool at all), but it is a much better car than you might expect. Sadly, Fiat no longer build the Panda 100HP – as quick a way round urban traffic as you’ll ever find – but they are continuing with the Panda 4×4 and have just revealed a new version.