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Hyundai’s hydrogen-powered ix35 turns its hand to growing fish and food

The Hyundai ix35 FCEV Fuel Cell Farm outside the London Design Museum Hyundai PR do like a slightly left-field take on raising awareness of Hyundai’s products (although they usually involve animals, children, fashion or shopping), so a Hyundai ix35 FCEV turned in to a fuel cell farm should come as no surprise, nor that they parked it outside London’s Design Museum for a bit of extra profile. With the help of sustainability creatives (who’d have thought there was such a business?) Something & Son, Hyundai has created a Fuel Cell Farm (well, depending on your definition of how big something growing has to be to be called a farm) that uses the emissions from the ix35 FCEV as its water source. The setup takes the water from the ix35 and feeds it in to the fish tank, the fish do what fish do and the aquaponics gubbins takes that and uses it as food for the plants.

Mercedes Concept BlueZero: first pictures

By Ben Pulman First Official Pictures 16 December 2008 11:00 Mercedes will present three zero-emissions concept cars at the Detroit motor show in January 2009. Dubbed Concept BlueZero, the trio of vehicles is designed to showcase eco-friendly cars with everyday practicality – and demonstrate Mercedes’ single vehicle architecture that is used as the basis for all three. It's a bit complicated, this.

Peter Schreyer to receive 2014 EyesOnDesign Lifetime Design Achievement Award

Peter Schreyer has been chosen by a panel of his fellow designers to receive the 2014 EyesOnDesign Lifetime Design Achievement Award. Schreyer, Kia and Hyundai's chief design officer and one of three presidents, directs the design strategy for the both Kia and Hyundai. He's the first non-Korean to hold the position of president and is one of the highest-ranking designers in the industry's history.