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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

VW reveals T-ROC before Geneva motor show

The Volkswagen T-ROC concept will debut at the Geneva motor show next week. The chunky, raised-up crossover is based on the increasingly prevalent MQB architecture, which also underpins the Golf. VW says the T-Roc slots in below its current SUVs and it’ll even be smaller than the forthcoming Taigun.

Jaguar owners 'vote Conservative or Ukip'

JAGUAR owners are extremely happy with their cars, don't mind the firm's Indian ownership and are likely to vote Conservative or Ukip in the next general election, according to new statistics released today. A survey by WeLoveAnyCar.com among nearly 3,900 Jaguar owners found that 84% rated their motors an eight out of 10 or higher, with 32% rating theirs the perfect 10. The firm apparently has some way to go to shake off its 'old man's car' image, though, with 86% aged 50 or more and a whopping 94% being male.