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Tesla Eye showcar by IED

The Istituto Europeo di Design (IED) was the only university to have a stand at the recent Geneva motor show. Occupying a booth in the center of the upper main hall, the school showcased the Eye concept, a recent project designed by students in the Master of Arts Transportation Design program in collaboration with Tesla Motors. According to IED, the Eye concept was born out of research into the identity promoted by Tesla to achieve a new objective: designing an everyday 2+2 sports car conceived to become a status-symbol; a car with engaging features and sports car performance ideally suited to a young, cosmopolitan target demographic.

Vauxhall Cascada: Price from £23,995

The Vauxhall Cascada – Vauxhall’s new four-seat convertible – will cost from £23,995 and arrives in Vauxhall showrooms in April 2013. Starting at £23,995 for the Cascada SE with the 1.4 litre petrol and rising to £29,115 for the Cascada Elite with a 2.0 litre diesel and auto ‘box, the Cascada certainly offers a lot of full-size convertible for the money. There are just two trim levels available – Cascada SE and Cascada Elite – with the SE coming with 18″ alloys, LED tail lights, DAB, rear parking sensors and USB, The Elite adds in stuff like leather, heated seats, Climate and steering wheel and fog lights.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.