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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Toyota hybrid tech looking toward the future

Toyota continues to build momentum as a leader of the hybrid industry. At an inaugural event held in Ypsilanti, Mich., the brand brought together all of the Toyota and Lexus hybrid vehicles from the Japanese, American, and European markets. In a display by Toyota representatives, presentations started with a quick look back at the infancy of the company's hybrid program, starting with the first-generation Prius in 1997.

Vauxhall Mokka, Astra VXR, Insignia BiTurbo & RAD-e concept at Geneva 2012

Vauxhall's line-up for the 2012 Geneva Motor Show Vauxhall will be debuting the new Vauxhall Mokka compact MPV, the Astra GTC-based Astra VXR, Rad-e concept and Insignia BiTurbo at Geneva 2012. It’s interesting to get the heads-up on new models ahead of their actual public debut, but that can take away the impact for new cars. Which is just what Vauxhall’s stand at Geneva will suffer.