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Audi at CES 2011

Audi will position itself as the leader in in-car electronics, is working on augmented reality head up and 3D cockpits displays, and has already integrated NVIDIA's very latest Tegra 2 super processor to power the HMI of the next A3. Those were just a few of the highlights from a keynote speech given by Rupert Stadler, Chairman of Audi, on the opening morning of the 2011 Consumer Electronics Show (CES) in Las Vegas. Stadler drove onto the stage in the E-tron Spyder concept last seen at the Paris auto show — here painted a fetching shade of deep red — together with CES founder and CEO of the Consumer Electronics Association, Gary Shapiro.

Who's Where: GM's new Asian and European design studio appointments

New additions have been made to the design management teams at General Motors, both in Asia and in Europe. Effective today (August 1), Friedhelm Engler begins his new role as Director of Design for the Pan Asian Technical Automotive Center (PATAC), based in Shanghai, China.  He is responsible for all design related activities in the joint venture between General Motors and the Shanghai Automotive Industry Corp. Group (SAIC).

Novitec ups the ante on the Maserati GranTurismo MC Stradale

The Maserati GranTurismo MC Stradale might be leading in the vowels-per-word category, but on power it's slightly down--especially when you put it next to its Italian brethren. German tuner Novitec has a 646-hp solution for that. The Novitec Tridente, built off the MC Stradale platform, gets a belt-driven supercharger, a bigger intake manifold, larger injectors and new engine-software mapping.