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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Lexus RC F, RC F Sport & RC F GT3 debut at Geneva Motor Show

The Lexus RC (pictrured) will be joined by the RC F Sport and RC F GT3 at Geneva The Lexus RC F Coupe finally got a reveal at the Detroit Motor Show last month, and it’s going to get its European debut at the Geneva Motor Show next month alongside another new Lexus – the Lexus RC F GT3. The new RC F looks a promising challenger to cars like the new BMW M4 or the Audi RS 5, with decent looks and the promise of impressive performance from its V8 which develops more than 450bhp. Lexus want us to think that a lot of the RC F’s dynamics are taken from the DNA of the LFA, and if that’s the case the Germans could finally have real competition on their hands from Lexus.

Honda CR-Z Mugen Concept at Goodwood FoS

Honda CR-Z Mugen Concept - FoS Debut We all know that Honda doesn’t really have its heart in the hybrid game, believing that hybrids are, at best, a stop-gap solution. But in the real world Honda can’t afford to ignore Toyota’s huge hybrid successes, so we got treated to the Honda Insight – a fairly woeful attempt at a hybrid. Next up from Honda was the CR-Z – which we were to believe would be spiritual successor to the CR-X – which did at least try to inject some fun in to the feeble hybrid setup with a manual ‘box.