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Nissan launches new Note with digital flipbook

Nissan has developed an inventive way of advertising its new Note hatchback on its Japanese website – using a digital flipbook called ‘Long scroll, Long Drive, Long Life'. The start of the flipbook sees a couple getting into the Note and as you scroll down, the car begins to weave through Tokyo roads, while information at the side of the screen tells you in detail about the car's features and performance. Get your finger ready to scroll and check out the full experience here.

ICEM Style creative design software launched

ICEM Ltd, known for its ICEM Surf Class A surface development software, has launched ICEM Style, a new software product developed specifically for use by creative designers in the transportation design and industrial design industry. The launch presentation highlighted the integrated workflow from concept development in ICEM Style, through to refinement in ICEM Surf, enabling designers and engineers to share the same model data throughout the design process. According to ICEM, it is now possible, for the first time in a concept design tool, to design in a photo-realistic modelling environment, without using third-party visualisation products, or to wait for a static rendering to be generated.

Audi Q5

Audi has chosen the Beijing Motor Show to unveil its new mid-sized Q5 SUV. The newcomer's exterior design is a thoroughly orthodox development of current Audi themes: a mix of Avant and Q7 ideas housed in a deeper body section than one is used to seeing. The rear relates most strongly to the Q7, with its full-width powered tailgate design, where the tail lamps open with the tailgate and auxiliary lamps in the bumper house the mandatory lamp functions.