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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

Rolls-Royce-designed Santa’s sleigh

By Tim Pollard First Official Pictures 17 December 2008 14:30 Today CAR has an unusual scoop on our hands – as we publish the Rolls-Royce sleigh. This amazing artwork was produced exclusively for CAR by Rolls designer Andreas Thurner, who perfectly captures the regal magic of a Rolls-Royce driven by a stately Santa. Just check out the Greek temple-style, architectural front end of the sleigh – and the hints of top-end speedboats in the profile.

Car Scrappage Scheme – Darling wastes the chance – Just like that!

Darling wastes an opportunity with a half-hearted car scrappage scheme [ad#ad-1] The Car Scrappage Scheme had problems as a concept. But it was a way to help shift more cars (but without a change in underwriting policy it’s debatable how many would sell). And at £2,000 a go it was a reasonable incentive to buy.