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Land Rover reaches coldest inhabited place on Earth

Despite the second snowpocalypse of the year and the reappearance of the polar vortex, the American Midwest and Northeast are not the coldest places in the world right now, contrary to what you might have felt this morning during your commute. So the Petsmart parking lot in Schenectady, New York is going to have have to have to get a few degrees colder if it wants to make it in the Guinness Book of Records. The title holder of the coldest inhabited place in the world happens to be the district of Oymyakon in Russia, though it's a bit further south from the Arctic Ocean than you'd expect.

At the Detroit Auto Show, Lincoln gets a C

Hoping to attract younger buyers, Ford's Lincoln division unveiled the Lincoln C concept at the Detroit Auto Show this week, a car Lincoln calls a big idea for a small luxury car. Ford's vision: a small, more fuel-efficient car for congested urban areas and compact parking spaces that still provides driver and passengers with luxury and comfort of larger sedans. "Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life," said Peter Horbury, executive director of Design, The Americas.

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.