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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Jaguar XF SE Business & XF Sport launch

Jaguar XF SE Business 9left) and & XF Sport extend the XF range Jaguar has added the XF SE Business and XF Sport, both with the new 2.2 diesel engine, to the XF model range. Jaguar has chosen today to launch two new XF models – the Jaguar XF SE Business and Jaguar XF Sport – to coincide with the XF being declared ‘Executive Car of the Year’ by Business Car. Another gong for the XF, and two new models for the XF range.

GM's No. 2 PR executive leaves to join United Airlines

Tony Cervone, a top spokesman for General Motors as it battled bankruptcy rumors and won U.S. rescue loans, is leaving the automaker. Cervone, 46, will join UAL Corp., parent of United Airlines, as chief communications officer and senior vice president, United said in a statement on Wednesday.