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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Ssangyong Motor unveils new Design Center at Pyeongtaek plant

Ssangyong has opened a new Design Center at its Pyeongtaek plant in South Korea. The new Design Center, which took 13 months to complete, has been opened to further integrate research and development into the company during the production process with the aim of "enabling synergies in diverse fields throughout the development process". Ssangyong designers will now be working in a facility spanning around 8,700 square meters compared to their previous building of just over 6,000 square meters in Anseong.

Mini Roadster

Mini is set to add the fifth model to its family line-up in the form of the two-seat Roadster. Based around a similar concept to the recently announced Coupe, it adopts a sportier stance as well as a focus on a more youthful market. In ditching the rear seats of the cabriolet, it becomes the first two-seat convertible in the brand's history.