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New Jaguar XE OFFICIALLY launched – price from £27,000
Tue, 09 Sep 2014The new Jaguar XE arrives After months of teasing, years of planning and huge sums of money spent, it’s here – the new Jaguar XE. Looking like a slightly smaller version of the XF, with an upright nose, longish bonnet, coupe-like profile and stubby tail, the XE is clearly a Jaguar – and a fairly conservative one at that – which is probably sensible when entering such a competitive sector as the ‘Premium’ compact saloon market. But the new XE isn’t just a punt for a few sales in a new sector for Jaguar, but a car that could take Jaguar from an interesting maker of relatively low volume cars to a global ‘Premium’ car maker; nose to nose in a very competitive sector with, principally, Audi and the A4, BMW and the 3 Series and Mercedes and the C-Class.
Hyundai goes K-Pop and releases an album
Thu, 25 Oct 2012Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.
Nissan ‘Think Outside the Parking Box’ competition
Thu, 30 Jul 2009Nissan, in collaboration with designboom, has launched an international graphic design competition with a theme to design the future of urban parking. Entitled 'Think Outside the Parking Box', registration to the competition is open to professionals, students, and design enthusiasts until September 27th, 2009. Based around Nissan's Qashqai urban crossover - currently marketed as being 'urbanproof' - the brief calls for entries that challenge any element of urban parking, be it underground, exterior, interior, multi-layer or ground level.