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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Aston Martin DB4GT Zagato Sanction II fetches £1.23 million

Aston Martin DB4GT Zagato Sanction II - sold for £1.23 million The continuation of the Aston Martin DB4GT Zagato – the Sanction II cars – hits a new price peak of £1.23 million at Bonhams Aston Martin Sale. Last month we reported that one of just four Aston Martin DB4GT Zagato Sanction II Coupés was up for grabs at Bonhams Aston Martin Sale at Newport Pagnell and expected to make £1.2 million. It made almost exactly that – £1.23 million, a new record in auction for a Sanction II car and a record sale at Newport Pagnell.

BMW unveils its 2012 Olympic Games pavilion

BMW has unveiled its new pavilion for the 2012 Olympic Games in London. The winning design came from British architects Serie after bids from six companies. As the sole automotive sponsor, BMW is allowed to build a pavilion at the Olympic Park during the London 2012 Olympic & Paralympic Games and it expects to draw 8000 visitors a day.