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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Computer gamers pass test but more likely to crash

PEOPLE who play computer games are more likely to pass their driving test at the first attempt but they are also the most likely to crash within 12 months of gaining a full driver’s licence. Research shows 73% of computer gamers pass their driving test at the first try compared to 58% of the total of test applicants. However, the same study by insurance firm Privilege also showed 77% of gamers had a car accident with the first year of driving when only 27% of the total number of new drivers experienced the same problem.

Former Saab executives arrested in accounting-fraud probe

Three former Saab executives, including former CEO Jan-Aake Jonsson, were arrested Monday on suspicion of “grave attempts to complicate tax controls” during 2010 and 2011, according to a report from Bloomberg. The Swedish Economic Crime Authority's chief prosecutor, Olof Sahlgren, declined to give the names of the arrested, but Bloomberg confirmed in court documents that Jonsson, former chief financial officer Karl-Gustav Lindstroem and formal general counsel Kristina Geers were detained. “It's about accounting measures to complicate the control operations of the tax authority regarding the calculation of taxes and fees,” Sahlgren told Bloomberg.