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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Volvo to launch new F1-inspired engine range

Volvo has revealed an all-new super-efficient range of engines called DRIVE-E. When launched later this year, the new motors will become some of the most high-tech engines on sale. Uniquely, the new engine range is based around just two basic four-cylinder designs – one direct-injection petrol engine and one common rail turbodiesel.

EVs are Dead, Long Live Tesla says Morgan Stanley analyst

The Tesla Model S is the only successful electric car The experiment of getting the car buying public to believe an electric car is a sensible alternative to an ICE car isn’t an unmitigated failure – but it’s close. And now Investment Bank Morgan Stanley has come out and stated the obvious: Apart from the success of Tesla, electric cars are a failure, falling far short of sales predictions and likely to see no real growth in the coming years. Morgan Stanley declare that we will still all be driving ICE cars for the foreseeable future, and despite predictions that as many as one in ten cars will be BEVs by 2020 the reality is likely to be less than one in a hundred.