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2011 GMC Sierra debuts with new Denali version, more power

GMC is making going to work a bit more stylish--but still with plenty of grunt-- with the first-ever offering of its Denali trim on the Sierra heavy-duty line of trucks. The 2011 Sierra heavy-duty range was revealed Wednesday in St. Louis at the National Truck Equipment Association Work Truck Show.

Volkswagen BlueSport concept

The 2009 NAIAS was the venue chosen to debut Volkswagen's latest concept: the BlueSport. "It is the symbiosis of outstanding technology and timeless Volkswagen design that makes this car an exceptional sports car. Its styling is clear and is reduced to the essentials; the car body itself has a lean and linear structure," explained Volkswagen Group Head of Design Walter de'Silva.

Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.