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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Bugatti unveils customized Grand Sport Vitesse on Pebble Beach weekend

Bugatti unveiled a special version of its Grand Sport Vitesse at the The Quail on Friday. The drop-top is meant to pay homage to the Type 37A, built in 1928. The original Type 37A won multiple Grands Prix and is now owned by Jay Leno.

General Motors EN-V to be branded Chevrolet

Chevrolet was gifted a centennial birthday present today, with parent company GM announcing that its 2030 Vision concept would carry the bow-tie badge. The youthful orientation and entry level positioning of Chevrolet within the GM portfolio subtly earmarks the intended audience for the EN-V, with the device being billed as an inexpensive and attainable urban mobility vehicle. "The EN-V has the potential to reinvent transportation in key markets by creating a new vehicle DNA through the convergence of electrification and connectivity," said Chris Borroni-Bird, GM's director of Advanced Technology Vehicle Concepts.