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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

College Exhibition: CCS - American Iron and Steel Institute Challenge 2004

Transportation Design students at Detroit's College for Creative Studies recently presented the results of a project sponsored by the American Iron and Steel Institute (AISI). The unveiling of the students' concept vehicles is the finale of the 16th annual AISI/CCS Summer Internship Program that set the transportation design students the task of designing functional, innovative 'Hollywood-inspired' vehicles that integrate environmental responsibility, cost efficiency and innovative steel materials. "The AISI/CCS summer internship was created to inspire a new generation of automotive designers to develop alternative fuel vehicles, lightweight steel structures and a flexible platform base, all of which are real goals for today's automotive product developers," said Brian Aranha, vice president of commercial for Dofasco Inc.

BMW GINA Light Visionary Model concept (2008): first photos and video

By Nargess Shahmanesh-Banks First Official Pictures 10 June 2008 00:00 Who’d have guessed that BMW’s latest concept car would be made of cloth? The GINA Light Visionary Model – unveiled today – is a far-flung research concept from Munich that has shaped the latest generation of BMWs. This car can change shape and surface at the flick of a switch, and the 'GINA' principles it espouses have been used to craft today's BMW design language.