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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

USA, UK & Germany will be top markets for the new BMW i8. You don’t say?

The BMW i8 (Pictured) will sell best in US, UK & Germany In a case of stating the obvious in a bid to keep interest in the BMW i8 high ahead of its debut at Frankfurt next month, Hendrik Wenders – the i8 product manager – has declared the biggest market for the BMW i8 will be the USA. As America is already BMW’s biggest market place, that’s not entirely a shock, and nor is the news that the UK and Germany will be the biggest markets in Europe. After all, they’re the only major economies in Europe without huge falling markets for cars.

Your guide to the 2014 Detroit auto show

It's time for the 2014 Detroit auto show, when the Motor City opens its doors to the world and puts on an event competitive with the best anywhere. It's like Christmastime for enthusiasts. This year's show promises to be a good one, with everything from a new F-150 pickup to a new Lexus sports car to the mighty C7 Corvette Z06.