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KTM Crossbow (2007): first official pictures

By Tim Pollard First Official Pictures 04 January 2007 10:10 KTM Crossbow: the lowdown The world's biggest off-road motorbike manufacturer, KTM, is branching out into extreme sports cars. These first sketches of the Crossbow reveal Austria's answer to the Ariel Atom: a flyweight two-seater powered by a 220bhp Audi engine. 'It's a kind of Lotus Super Seven for the 21st century,' KTM's engineering boss told CAR Online.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

RCA Citroen/Exa Double Challenge project

Second year students at the Royal College of Art in London revealed a series of projects at their interim degree show last week. Developed in collaboration with French automaker Citroen and the Exa Corporation, a leading supplier of aerodynamic software, the Double Challenge project asked students to design an ultra-compact model that could establish a unique Citroën e-vehicle aesthetic for the future, all while adhering to certain aerodynamic criteria that would not only reduce energy consumption and ensure stability at speed, but also visually communicate efficiency through its design. The project, which kicked off in October last year, was closely followed by representatives from Citroen and Exa, who examined each of the projects and chose a winner, Heikki Juvonen, at the event last week.