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Nissan to alter design philosophy to attract females and younger buyers

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.

Honda Civic Estate Concept, NSX & CR-V 1.6 i-DTEC at Geneva 2013

Honda will show a concept Civic Estate – the Civic Wagon Concept – the latest NSX Concept and the new  CR-V 1.6 i-DTEC at Geneva 2013. With the 2013 Geneva Motor Show just around the corner, there are going to be lots of car news stories about car makers’ plans for their Swiss outing. Today, we get the news that a Honda Civic Wagon concept will be debuting on Honda’s stand which, say Honda, hints at the design direction of the final production version.