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Hyundai ix35 makes it to Harrods

The Hyundai ix35 makes it to a Harrods window display We’re not too sure whether we should take the news that the Hyundai ix35 will take pride of place in one of Harrods’ Brompton Road window displays is indicative of the progress Hyundai has made in the last couple of years, or it’s the new owners’ policy to show its visitors what the proletariat are driving these days. Whichever it is, there will be a top of the range Hyundai ix35 Premium in dazzling white strutting its stuff – well, sitting in the window anyway – in one of Harrods’ window displays for the whole of this week (w/b 7/6). This whole ‘Hyundai in Harrods’ is a bit of PR flim-flam to get some headlines and copy (see, it works) but it does show just how far Hyundai has come.

BMW 1-Series gets 4WD xDrive

BMW has announced that the 1-Series will be offered with xDrive 4WD on the 120d and M135i. But the UK won’t get the M135i xDrive. The last few winters in the UK, with heavy snow falls and lots of slip-sliding, has focused drivers’ minds on the benefits of 4WD, so the announcement by BMW that they’re going to offer xDrive on the 1-Series will be welcome news.

The Britalian Job: MINI remakes the Italian Job for London 2012

MINI has done a remake of the Italian Job – dubbed the ‘Britalian Job – to celebrate the London 2012 Olympics. MINI always turns up interesting promo videos (not always good, but always interesting) so with BMW sponsoring the London 2012 Olympics it’s no surprise they’ve had their camcorders out. The result is something MINI are calling the ‘Britalian Job’, an homage to the classic 1960s Italian Job with the original Mini and starring Michael Caine and Noel Coward (and Benny Hill), although in truth it’s more like an homage to the later version with Charlize Theron.