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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

2014 Beijing Motor Show: weird and wonderful Chinese cars

The Chinese auto industry might not be the most important in the world yet, but it’s getting there. It’s already the top market for a large number of top-tier brands like Mercedes-Benz, and the industry has progressed to the point where companies including Nissan are setting up brands specifically to cater to the needs of Chinese buyers. But as far as Chinese brands go, things are very much a work in progress.

Drayson Racing aiming for Electric car World Land Speed Record

The Drayson B12 69/EV – heading to RAF Elvington to break the EV land speed record. One of the best uses for electric car technology is to deliver copious amounts of instant torque for track cars – far more than an ICE engine manages – and Drayson Racing Technology is aiming to prove how much that electric power can help by taking its Drayson B12 69/EV to RAF Elvington on 25th June to attempt to break the land speed record for an EV. That record – 175mph – has stood since 1975 (which probably shows how little EV technology has really moved on in the last 40 years), but the low-drag version of the Drayson electric Le Mans prototype is aiming to break that down the 1.86 mile runway at Elvington.