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Toyota will push safety in ad blitz
Mon, 06 Sep 2010Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.
Ford's Jim Farley apologizes to GM for comments in upcoming book
Wed, 03 Aug 2011Jim Farley -- head of global marketing, sales and service at Ford Motor Co. -- is trying to smooth things over with the folks at General Motors. In a pre-publication excerpt from the book Once Upon a Car by New York Times reporter Bill Vlasic, Farley did some trash-talking about his crosstown rivals.
Redesigned Nissan Sunny for China a likely preview of the new Versa
Mon, 20 Dec 2010Nissan revealed the redesigned Sunny small sedan at an auto show in China on Monday, and the car is a likely preview of the next-generation Versa for the United States. Nissan said the Sunny will be sold in 170 countries under various names. The Sunny goes on sale in China in January.