Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Lexus at the London motor show 2008

By Ben Whitworth and CAR reader reporter Carcare Motor Shows 23 July 2008 16:40 There was a performance bent on the Lexus stand, proving that Toyota's upmarket premium brand is keen to shed its image as a purveyor of steady-Eddy, high-luxury but low-on-thrills cars. What’s new on Lexus’s London motor show stand?The seen-it-before LF-A and the on-sale-now hotshoe IS-F – as well as its full line-up of hybrid models. We’re getting rather accustomed to seeing the LF-A – the Lexus supercar has been knocking around in one form or another since it was unveiled at the Detroit motor show in 2005.

Flintoff spared ban for speeding

ANDREW 'Freddie' Flintoff has escaped a driving ban for speeding in his Bentley after arguing "exceptional hardship" to magistrates. Flintoff, 36, was already on nine points for speeding and in danger of an automatic ban with another three points after admitting being behind the wheel when flashed by a camera doing 87mph on the M6, near Linstock, Cumbria on January 28 this year, Carlisle Magistrates' Court heard. But JPs accepted a ban would amount to exceptional hardship because of the effect on others who rely on his extensive charity work and the privacy of his three children.